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How Should I Use The Abandoned Cart Report?
WATCH ABANDONED CART VIDEO, HERE
You've probably seen at your supermarket; a shopping cart full of products that's been abandoned by it's owner. It's not all that common an occurrence in the real world, but in e-commerce it's an all too familiar sight.
show roughly 57-75% of
all shopping carts are being abandoned. Fortunately, mShopper's Abandoned Cart Report generates the data of the
shoppers who have added products to their shopping cart, but bounced
before converting. This customer service tool is extremely powerful and
we recommend using it to convert shoppers 1-2x/month with a promo code to incentivize them to convert.
What Shopper Detail Is Captured In The Abandoned Cart (AC) Feature?
your Abandoned Cart Report you review the shopper ID, Name, Email
Address, Mobile phone #, Total QTY, Total Cost, and a tool to send
notifications to the buyer (text oremail).
Go to: Dashboard > Analytics > Abandoned Cart Report
How To Send Out Abandoned Cart Alerts? (SMS or Email)
You have the opportunity to send email, texts or both to the abandoner. When you click these options we provide default copy. However, we advise you to edit the copy to include a promo code savings. Also notice that each default copy includes the phrase (Tiny Url) and that's the actual shopping cart link and you don't want to edit that area. The (Tiny Url) is there to directly associate the message with the shopper to convert. If you provide a dedicated promo code ie:
15-25% off the total cart with a time bomb to express urgency then this code could be tracked later in your analytics for analysis!
Abandoned Cart Text Notifcation:
Note: SMS charges will incur at a price of 1.5 cent per message (1 cent if you buy in bulk over 200k)
Abandoned Cart Email Notifcation:
Notes: Emails incur no cost to distribute, but are not recommended since they take customer away from true mobile experience where the SMS is directly related to mobile commerce. Regardless, we provide you with the option.
More Important Notes:
An unique Tiny Url (an abbreviated URL that includes customer's unique shopping cart) is shown in SMS & Email to
link the shopper directly for conversion!
b) Consider offering a special discount on a product, or total order to help conversion (Price or % off)
c) SMS & Email feature have many useful tips shown on the bottom of each section highlighted in red
d) You can check off multiple shoppers to send a generic mass message.
- How Many Configurations Are Available In The mStore Dashboard?
- What Type Of Analytics Are Provided In The Dashboard?
- What's Data Is Represented On The MStore Analytic Page?
- What Information On The Buyer Is Visible?
- What Is Featured On The Mobile Commerce Dashboard?
16656/58%Last update: 2012-06-20 01:13
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